SPATIAL BRANDING—From exterior bus and building wraps, billboards and light-pole banners, to interior gala spaces and corporate signage, we look at environmental design from a branding perspective.

Alex Swart's fashionable logo for Walker/Viden Luxury Consignment beckons shoppers to the store at Pasadena's Green Street Village (fabricated by Arcadia Sign).

Alex Swart's fashionable logo for Walker/Viden Luxury Consignment beckons shoppers to the store at Pasadena's Green Street Village (fabricated by Arcadia Sign).

88-YEAR OLD LOS ANGELES CITY COLLEGE had a little work done. SwartAd re-branded the venerable institution with the slogan, “LACC—The City’s College” for display on light pole banners throughout the campus. These are interspersed with banners featuring distinguished alumni including Nobel Prize laureates, Oscar® winners, prominent scientists, political figures, veterans, artists, writers and philanthropists, as well as current students.


GLAMOROUS GRAPHICS—SwartAd branded the 2016 Los Angeles City College Foundation Gala with this key art projected on the center stage screen at the Beverly Hilton. Creative Director Alex Swart envisioned a nighttime panorama of the LA Basin which was captured by photographer Chris Considine. The image, logo and color scheme were extended through the collateral materials for the event.


DESIGN LEGACY—To promote CBS Television Distribution's slate of shows, we proposed this contemporary homage to Lou Dorfsman's mid-century CBS cafeteria wall.


DRESSING UP THE GALA—SwartAd's photo backdrop design for the 2016 NAF SoCal's Dutch American Heritage Day Gala combines the flag of the Netherlands with Southern California palm tree iconography. Pictured: the Honorable Henne Schuwer, the Netherlands' Ambassador to the United States, and co-honorees General (ret.) David Petraeus and games/green tech pioneer Henk Rogers.

DRESSING UP THE GALA—SwartAd's photo backdrop design for the 2016 NAF SoCal's Dutch American Heritage Day Gala combines the flag of the Netherlands with Southern California palm tree iconography. Pictured: the Honorable Henne Schuwer, the Netherlands' Ambassador to the United States, and co-honorees General (ret.) David Petraeus and games/green tech pioneer Henk Rogers.


WEST HOLLYWOOD—Lobby wall visualized by SwartAd; based on Alex Swart's logo design (fabricated by Signmakers).


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