The fact is journalism is under siege. With a persuasive campaign, SwartAd made a case for the value of local journalism; specifically for the family of newspapers that comprise the Southern California News Group.
Here’s a sample of ads from the campaign.
Working with SoCal News Group marketing executive Bill Van Laningham, SwartAd created these hyper-local, multi-platform campaigns (digital, print, outdoor, radio) to position SCNG’s publications as the authentic news sources for their communities.
IMAGE CAMPAIGN FOR ORANGE COUNTY
IMAGE CAMPAIGN FOR RIVERSIDE COUNTY
Winner of an Inland Empire Media Award for Best Self-Promotion of the Year (2106).
IMAGE CAMPAIGN FOR LONG BEACH
RADIO CAMPAIGN FOR THE INLAND EMPIRE
SwartAd also applies its creative talents to the theater of the mind—radio. We conceive, write, and deliver on-brand campaigns—like these spots for LA News Group. Have a listen.