CASE STUDY:
Los Angeles City College
Our work for LACC, like the college it promotes, is unique and doesn’t look or sound like other educational campaigns. Because authenticity and originality go hand in hand.
SwârtAd won an Educational Advertising Gold Award for the "My LACC" outdoor campaign and a Merit Award for the "BELIEVE. ACHIEVE. SUCCEED." outdoor campaign.
"LACC has a big story to tell, and it took an entire city block to tell just a chapter." — Alex Swart
SWARTAD HAS MADE US VISIBLE, across the city.
—Dr. Mary Gallagher
Past President, Los Angeles City College
IT STARTED WITH A TAGLINE...
In 2015, the LACC Foundation asked SwârtAd to position Los Angeles City College, so we wrote a new slogan: “The City’s College.” The line references the school's city-centric nomenclature and proclaims to the surrounding community that it is indeed their college.
UNVEILED AND LINE-EXTENDED
ACROSS THE LACC CAMPUS, we line-extended the slogan—The City's College—to include notable alumni and students. We added "The Dreamers' College" in 2018 to show support for the DACA community.
The OHH CAMPAIGN helped increase enrollment 7%
The campaign rolled out in the summer of 2018 with over 3 million weekly impressions*.
*Per Outfront Media estimate
BILLBOARDS
To increase awareness, billboards were designed to be seen from a distance, with large LACC initials anchoring the message.
BUS SHELTERS
Ads in bus stops presented some of the opportunities available to LACC students.
TRAINS, STATIONS and BUSES
Because Los Angeles is a city on the move, our ads were displayed everywhere commuters might encounter them.
A MOTIVATIONAL MESSAGE
OUR TRIPARTITE HEADLINE campaign—an aspirational call to action on campus buildings, transit, and graduation ceremony backdrop—won a 2020 Educational Advertising Award of Merit.
MARKING A MILESTONE
OLD SCHOOL/NEW LOGO
SwartAd designed a special mark for LACC’s 90th year that incorporated the shooting star motif from LACC's primary logo.
BOULEVARD BANNERS
The work shown here represents a fraction of the integrated campaigns that SwârtAd created for LACC. We created a style guide, sell sheets, jumbo banners and signage, digital boards, print ads, social media icons and online banner images.
