“SwartAd has made us visible, across the city.”
—Dr. Mary Gallagher, LACC President
On the eve of Los Angeles City College's 90th anniversary, we wrote and designed a new image campaign for the school—but it was the students who participated that made the campaign. And we think their pride in the school, its professors and programs shines through in these ads.
Initiated by LACC President Mary Gallagher, informed by marketing strategist Alan Daniels, and with the support of the LACC Foundation, our campaign rolled out in the summer of 2018. Over 3 million weekly impressions* helped increase the Fall 2018 enrollment 7% over the previous year.
*Outfront Media estimate