CASE STUDY:
Southern California News Group
SwârtAd's multi-platform campaigns—digital, print, outdoor, radio—made a case for local journalism.
Image Campaign: Orange County
Working with SoCal News Group marketing executive Bill Van Laningham, SwârtAd positioned The Orange County Register as the authentic news source for its community.
Image Campaign: Riverside County
A playful headline draws attentions to the uniquely local features of the Inland Empire.
Our campaign won the Inland Empire Media Award for Best Self-Promotion of the Year.
Image Campaign: Long Beach
This campaign references Long Beach personalities, neighborhoods, and landmarks to underscore the Press-Telegram's insider perspective on the community.
This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.
Radio Campaign: The Inland Empire
SwârtAd brought its hyper-local strategy to the airwaves with radio campaign.
