Design is where brand strategy comes to life—I had the unique opportunity to expound on that idea by writing curriculum and teaching for an accelerated program offered by the Tseng College at CSUN.
An exceptional group of students participated; comprised primarily of post-graduate women and men from Brazil and Colombia, with backgrounds in business, marketing and journalism.
During my week with this extraordinary class, they designed corporate identities and wrote positioning lines for the companies they conceived. The work they produced in such a compressed time period was very impressive. —AS