Dec. 9, 2014 was a memorable evening for CSUN students enrolled in Design for Entertainment Advertising (ART 345) when Dreamworks Animation executive (and my former student) Jess Linares visited class to critique their latest work. Jess had generously provided the creative brief and the digital assets for the assignment.

Initially I conceived and taught the course as an experiment at Cal State LA—now a permanent part of the curriculum at California State University Northridge. It’s a fifteen week exploration into the history, theory, and practice of design that promotes content for the screen. —AS