THE COMPANY

THE CHALLENGE

Reach Academics works with schools and educators to improve learning outcomes and strengthen the relationships of stakeholders through the dissemination of the principles of relational teaching.

To design a mark that is elegant, aspirational, and credible.

As the principal of Reach Academics has a passion for sailing, we incorporated a sailboat into the logo. This motif alludes to charting a new course—in this case, a new course for education.

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To underscore the seriousness of company's mission while maintaining a welcoming feeling, the red colors speak to the boldness of this revolutionary approach, while the cool blues and grays suggest uncharted waters.