To design a mark that is elegant, aspirational, and credible.

 

As the principal of Reach Academics has a passion for sailing, we incorporated a sailboat into the logo. This motif alludes to charting a new course—in this case, a new course for education.

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To underscore the seriousness of company's mission while maintaining a welcoming feeling, the red colors speak to the boldness of this revolutionary approach, while the cool blues and grays suggest uncharted waters.