CASE STUDY:

Southern California News Group

SwârtAd's multi-platform campaigns—digital, print, outdoor, radio—make the case for the value of local newspapers which comprise the Southern California News Group:

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Image Campaign: Orange County

Working with SoCal News Group marketing executive Bill Van Laningham, SwârtAd positioned The Orange County Register as the authentic news sources for its community. 

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Image Campaign: Riverside County

This campaign, with its sticky headline, highlights uniquely local aspects of the Inland Empire. Winner of the Inland Empire Media Award for Best Self-Promotion of the Year.

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Image Campaign: Long Beach

This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.

This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.

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Radio Campaign: The Inland Empire

SwârtAd also applies its creative talents to the theater of the mind—radio. Have a listen to these spots for So Cal News Group.

:30 Radio Spot "Coffee House" -
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:60 Radio Spot "Coffee House" -
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:30 Radio Spot "Sunday Morning" -
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:60 Radio Spot "Sunday Morning" -
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