CASE STUDY:
Southern California News Group
Journalism is under siege. SwârtAd helps fight back with multi-platform campaigns—digital, print, outdoor, radio—that make the case for a family of local newspapers which comprise the Southern California News Group:
Image Campaign: Orange County
Working with SoCal News Group marketing executive Bill Van Laningham, SwârtAd positioned The Orange County Register as the authentic news sources for its community.
Image Campaign: Riverside County
This campaign, with its sticky headline, highlights uniquely local aspects of the Inland Empire. Winner of the Inland Empire Media Award for Best Self-Promotion of the Year.
Image Campaign: Long Beach
This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.
This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.
Radio Campaign: The Inland Empire
SwârtAd also applies its creative talents to the theater of the mind—radio. Have a listen to these spots for So Cal News Group.
