top of page

CASE STUDY:
Southern California News Group

SwârtAd's multi-platform campaigns—digital, print, outdoor, radio—made the case for the value of local newspapers which comprise the Southern California News Group:

SCNG-Orange-County-Register-Fire
SCNG_Orange-County-Register-local
SCNG-Orange-County-Register-coast

Image Campaign: Orange County

Working with SoCal News Group marketing executive Bill Van Laningham, SwârtAd positioned The Orange County Register as the authentic news sources for its community. 

Orange-County-Register-ads
OCR_728x90.gif

Image Campaign: Riverside County

This campaign, with its sticky headline, highlights uniquely local aspects of the Inland Empire. Winner of the Inland Empire Media Award for Best Self-Promotion of the Year.

PE_Airfest.jpg
Press-Enterprise-ads
PE_UCR.jpg
RPE_Prise_728x90.gif

Image Campaign: Long Beach

This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.

This campaign references local Long Beach personalities, neighborhoods, and landmarks to convey the Press-Telegram's insider perspective on the community.

Press-Telegram-ads
LB_MR300x250_BKBSv4.gif
LB_MR300x250_HCHH.gif

Radio Campaign: The Inland Empire

SwârtAd also applies its creative talents to the theater of the mind—radio. Have a listen to these spots for So Cal News Group.

:30 Radio Spot "Coffee House" -
00:00 / 00:00
:60 Radio Spot "Coffee House" -
00:00 / 00:00
:30 Radio Spot "Sunday Morning" -
00:00 / 00:00
:60 Radio Spot "Sunday Morning" -
00:00 / 00:00
bottom of page