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BRANDING

An old Dutch word for designer is vormgever, transliterally form giver. Our logos for corporations, non-profits, and entertainment are emblematic of a thoughtful and crafted approach that forms a unique brand identity.

Click on the logos below for the thinking that inspired their design.

Brandenburg Gate
ZE NETWORK logo

SwartAd invoked Cold War aesthetics in this logo design for the German TV series Ze Network, starring David Hasselhoff. Bisected by Berlin's iconic Soviet-era TV tower, custom letterforms carry a sense of Iron Curtain intrigue for this espionage thriller.

ZE NETWORK Logo
Anne FrankLA logo

Anne Frank LA creates and presents innovative educational and cultural programs and community events that further the legacy of Anne Frank. Three squares, or rather, window panes, frame a graphic representation of the famous elm tree that Anne saw while hiding in the Amsterdam annex. The primarily black and white design represents the stark reality of Anne's existence, while the green symbolizes hope.

dunes

“I just want a big D, mate.” is how Australian friend Greg Coote commissioned this logo. Our design for Dune Entertainment combines that letter with a desert dune for a distinctive corporate identity. 

Dune Entertainment logo
clothes rack
Walker Viden logo
Gavel

We designed Judge Judy Sheindlin's Production company logo. She asked for a bee, a gavel, and a crown. 

Queen Bee Production Logo
DTLA
Cader Adams law firm logo
Arsenio-Hall-logo

For the reboot of The Arsenio Hall Show, our award-winning logo depicts the talk show  host's quiet moment of contemplation before he springs into action.

empty room
Turn Factory logo

This logo suggests the services offered by an Atlanta firm that makes rental units move-in ready.

Metros Capital logo
store front
Century Books Logo
sound board
BENCHMARK Post logo

Benchmark Post offers post-production services to the entertainment industry. 

 

Our logo design is inspired by classic Cuban cigar packaging where many people (as well as our client) keep their treasured ephemera. And because they're just really cool.

popcorn
Tirota logo
medical tools
Hexagon Health logo
microphone
Tell Me What to Say podcast logo

Informal, mid-Century letterforms were used for this thought-provoking podcast series about the art of conversation.

desert
Oasis Media Group logo

An evocative design for a company intended to be a refuge for its entertainment clients.

lingerie
Glendale-Soroptimist-Logo

This logo celebrates women through the ages for the Soroptimist International of Glendale annual fundraiser. 

bicyclist
One Million Dreams logo

Blue sky is an appropriate metaphor for this company and app that helps people realize their dreams.

water
Reach Academics logo

The idea of discovery characterizes our logo for Reach Academics, an educational consultancy focused on K-12 schools.

contact

t: 818.553.1820

e: ellen@swartad.com

All work showcased herein was created by SwârtAd (unless otherwise indicated) and remains the property of its respective copyright holders.
©2025 SwârtAd. All rights reserved.

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