BRANDING
An old Dutch word for designer is vormgever, transliterally form giver. It's a good description of SwârtAd's crafted approach to logo design, which shapes how brands are perceived.
Click on the logos below to learn more about the thinking that inspired their design.
SwartAd invoked Cold War aesthetics in this logo design for the German TV series Ze Network, starring David Hasselhoff. Bisected by Berlin's iconic Soviet-era TV tower, exaggerated custom letterforms carry a sense of Iron Curtain menace, befitting this comedic espionage thriller.
Anne Frank LA creates and presents innovative educational and cultural programs and community events that further the legacy of Anne Frank. Our logo design utilizes three squares, or rather window panes, which frame a graphic representation of the famous elm tree that Anne saw while hiding in the Amsterdam annex. The primarily black and white design represents the stark reality of Anne's existence, while the green symbolizes hope.
We designed Judge Judy Sheindlin's Production company logo. She asked for a bee, a gavel, and a crown.
“I just want a big D, mate” is how our Australian friend Greg Coote commissioned this logo. Our design for Dune Entertainment combines that letter with the form of a desert dune for a distinctive corporate identity.
For the reboot of The Arsenio Hall Show, our logo references the host's moment of contemplation before he springs into action.
We designed this logo for Judy Sheindlin's production company.
This logo suggests what it takes for an Atlanta firm to make rental units move-in ready.
Benchmark Post offers post-production services to the entertainment industry.
Our logo design is inspired by classic Cuban cigar packaging, because old cigar boxes are where many people (as well as our client) keep their treasured ephemera. And because they're just really cool.
This design supports the welcoming name of the agency.
To set the mood for this thought-provoking podcast series about the art of conversation, we used informal, mid-Century letterforms.
This logo celebrates women through the ages for the Soroptimist International of Glendale.
Blue sky is an appropriate metaphor for this company and app that helps people realize their dreams.
Reach Academics is a educational consultancy based on the central importance of human relationships in K-12 schools.
