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LACC Case Study

CASE STUDY:

Los Angeles City College

We strive for solutions that don't look or sound like anyone else's—because every institution is unique. Our work for LACC, like the college it promotes, is original.
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LACC-Jill-Biden

On June 7, 2022, First Lady Dr. Jill Biden gave a moving commencement speech at the LACC graduation. SwârtAd created a banner to commemorate her visit, which was presented by Robert Schwartz, LACC Foundation Chair, at the Greek Theater. And our Believe. Achieve. Succeed. motto continues to inspire students.

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SwârtAd won a 2020 Educational Advertising Gold Award for its "My LACC" outdoor campaign and a Merit Award for the "BELIEVE. ACHIEVE. SUCCEED." outdoor campaign.
IT STARTED WITH A TAGLINE...
LACC-The-City's-College

In 2015, the LACC Foundation asked SwârtAd to position Los Angeles City College, so we wrote a new slogan: “The City’s College.” The line references the school's city-centric nomenclature and proclaims to the surrounding community that it is indeed their college.

SWARTAD HAS MADE  US VISIBLE, across the city.
—Dr. Mary Gallagher
President, Los Angeles City College

UNVEILED AND LINE-EXTENDED

SwartAd-LACC-Morgan-Freeman-banner

ACROSS THE LACC CAMPUS, we line-extended the slogan—The City's College—to include notable alumni and students. To show support for the DACA community, we added “The Dreamers' College” in 2018.

A NEW CAMPAIGN helped increase enrollment 7%

The campaign rolled out in the summer of 2018 with over 3 million weekly impressions*.

*Per Outfront Media estimate: over million weekly impressions 

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BILLBOARDS

To increase awareness, billboards were designed to be seen from a distance, with large LACC initials that anchored the message.

BUS SHELTERS

Ads in bus stops presented some of the opportunities available to LACC students.

TRAINS, STATIONS and BUSES

Because Los Angeles is a city on the move, our ads were displayed everywhere a commuter might encounter them.  

A MOTIVATIONAL MESSAGE

OUR TRIPARTITE HEADLINE campaign—which serves as an aspirational call to action on campus buildings, transit, and graduation ceremony backdrop—won a 2020 Educational Advertising Award of Merit.

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LACC_Believe-Achieve-Succeed
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MARKING A MILESTONE

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OLD SCHOOL/NEW LOGO

SwartAd designed a special mark for LACC’s 90th year that incorporated a shooting star from LACC's primary logo. 

BOULEVARD BANNERS
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LACC-90th-streetpole-banners

The work above represents just a fraction of the integrated campaigns that SwârtAd created for LACC. We also

created a style guide, sell sheets, jumbo banners and signage, digital board ads, print ads, social media icons

and online banner images; and wrote positioning lines for the 90th Anniversary. Contact us if you'd like to see the full range of our work.

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