NEWS: SwârtAd wins a 2020 Educational Advertising Gold Award for its "My LACC" outdoor campaign and a Merit Award for the "BELIEVE. ACHIEVE. SUCCEED." outdoor campaign!
Los Angeles City College
Fresh creative resonates, inspires, and motivates. So it follows that our work for LACC, like the college it promotes, is original. As an agency we reject generic campaigns. Rather, we strive for solutions that don't look or sound like anyone else's—because every institution is unique.
IT STARTED WITH A TAGLINE...
In 2015, the LACC Foundation asked SwârtAd to position Los Angeles City College, so we wrote a new slogan: “The City’s College.” The line references the school's city-centric nomenclature and proclaims to the surrounding community that it is indeed their college.
UNVEILED AND LINE-EXTENDED
ACROSS THE LACC CAMPUS, we line-extended the slogan—The City's College—to include notable alumni and students. And to show support for the DACA community, we added “The Dreamers' College” in 2018.
A NEW CAMPAIGN helped increase enrollment 7%
The campaign rolled out in the summer of 2018 with over 3 million weekly impressions*.
*Per Outfront Media estimate: over million weekly impressions
To increase awareness, billboards were designed to be seen from a distance, with large LACC initials that anchored the message.
Ads in bus stops presented some of the opportunities available to LACC students.
TRAINS, STATIONS and BUSES
Because Los Angeles is a city on the move, our ads were displayed everywhere a commuter might encounter them.
A MOTIVATIONAL MESSAGE
OUR TRIPARTITE HEADLINE campaign—which serves as an aspirational call to action on campus buildings, transit, and graduation ceremony backdrop—won a 2020 Educational Advertising Award of Merit.
MARKING A MILESTONE
OLD SCHOOL/NEW LOGO
SwartAd designed a special mark for LACC’s 90th year that incorporated a shooting star from LACC's primary logo.
The work above represents just a fraction of the integrated campaigns that SwârtAd created for LACC. We also
created a style guide, sell sheets, jumbo banners and signage, digital board ads, print ads, social media icons
and online banner images; and wrote positioning lines for the 90th Anniversary. Contact us if you'd like to see the full range of our work.