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All work showcased herein was created by SwârtAd (unless otherwise indicated) and remains the property of its respective copyright holders.

©2020 Swârt Advertising. All rights reserved.

CASE STUDY:

Los Angeles City College

Fresh creative resonates, inspires, and motivates. So it follows that our work for LACC, like the college it promotes, is original. As an agency we reject generic campaigns. Rather, we strive for solutions that don't look or sound like anyone else's—because every institution is unique. 
IT STARTED WITH A TAGLINE...

In 2015, the LACC Foundation asked SwârtAd to position Los Angeles City College, so we wrote a new slogan: “The City’s College.” The line references the school's city-centric nomenclature and proclaims to the surrounding community that it is indeed their college.

UNVEILED AND LINE-EXTENDED

ACROSS THE LACC CAMPUS, we line-extended the slogan—The City's College—to include notable alumni and students. And to show support for the DACA community, we added “The Dreamers' College” in 2018.

A NEW CAMPAIGN helped increase enrollment 7%

The campaign rolled out in the summer of 2018 with over 3 million weekly impressions*.

*Per Outfront Media estimate: over million weekly impressions 

BILLBOARDS

To increase awareness, billboards were designed to be seen from a distance, with large LACC initials that anchored the message.

BUS SHELTERS

Ads in bus stops presented some of the opportunities available to LACC students.

TRAINS, STATIONS and BUSES

Because Los Angeles is a city on the move, our ads were displayed everywhere a commuter might encounter them.  

A MOTIVATIONAL MESSAGE

OUR TRIPARTITE HEADLINE became an aspirational call to action as proclaimed on the graduation ceremony backdrop at Hollywood's Greek Theater.

The message was also used on collateral, signage, and merchandise.

MARKING A MILESTONE

OLD SCHOOL/NEW LOGO

SwartAd designed a special mark for LACC’s 90th year that incorporated a shooting star from LACC's primary logo. 

BOULEVARD BANNERS

The work above represents just a fraction of the integrated campaigns that SwârtAd created for LACC. We also

created a style guide, sell sheets, jumbo banners and signage, digital board ads, print ads, social media icons

and online banner images; and wrote positioning lines for the 90th Anniversary. Contact us if you'd like to see the full range of our work.