studio

318 East Glenoaks Blvd., Suite 202

Glendale, CA 91207 USA

contact

t: 818.553.1820

e: ellen@swartad.com

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THE COMPANY

THE CHALLENGE

WALKER/VIDEN is a luxury consignment store (located in Pasadena, CA) and online merchant specializing in previously owned, high fashion apparel—think Chanel, Dior, Louis Vuitton, and Prada.

To create a distinctive mark that incorporated the initials of the owner-partners. Of course, we wanted to avoid any resemblance to a world-famous logo that also incorporates a V and a W in its design. Our deceptively simple solution utilized two colors to express the individuality of the two partners, while expressing a unified identity for their business.

RUNWAY RED

WHITE

BLACK VELVET