THE COMPANY

THE CHALLENGE

WALKER/VIDEN is a luxury consignment store (located in Pasadena, CA) and online merchant specializing in previously owned, high fashion apparel—think Chanel, Dior, Louis Vuitton, and Prada.

To create a distinctive mark that incorporated the initials of the owner-partners. Of course, we wanted to avoid any resemblance to a world-famous logo that also incorporates a V and a W in its design. Our deceptively simple solution utilized two colors to express the individuality of the two partners, while expressing a unified identity for their business.

RUNWAY RED

WHITE

BLACK VELVET

WV_Arroyo_Finish1.jpg