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How TV Taught Me To Win
“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (at Caltech, August 22, 2026) CBS print tune-in campaign, conceived and designed by the author (pre-Photoshop). I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. Just six months in, I found myself sitting across the desk from the company’s namesake. Tony Seiniger fired me with line that could have been lifted from
Alex Swart
1 day ago


DESIGN GONE SIDEWAYS: Branding Wine and a Wine-Themed Musical
THE BOOKS As the pandemic lock-down continued and travel became impossible, I found welcome escape in a trilogy of novels by Rex Pickett....
Alex Swart
Aug 10, 2021
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