“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (at Caltech, August 22, 2026) Hook teaser poster (Key Art Award finalist), designed by the author. I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. Just six months in, I found myself sitting across the desk from the company’s namesake. Tony Seiniger fired me with a line that could have been lifted from a coming-of