“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (in conversation with Paul Holdengräber at Caltech, August. 22, 2026) CBS tune-in print campaign, conceived and designed by the author (pre-Photoshop). I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. But after six months working there, I was sitting across the desk of the company’s namesake. Tony Seiniger fired m