“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (at Caltech, August 22, 2026) CBS print tune-in campaign, conceived and designed by the author (pre-Photoshop). I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. Just six months in, I found myself sitting across the desk from the company’s namesake. Tony Seiniger fired me with line that could have been lifted from

“Outlawed in some countries, it's an advertising platform proliferating like sagebrush along Interstate 10.”

THE BOOKS As the pandemic lock-down continued and travel became impossible, I found welcome escape in a trilogy of novels by Rex Pickett....

The polished conservative look of the Eighties, consisting of serif typography and representational imagery, matched the political climate..

Writers and designers start with a blank page and imagine something that only feels inevitable once completed. That also applies to business