“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (at Caltech, August 22, 2026) CBS print tune-in campaign, conceived and designed by the author (pre-Photoshop). I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. Just six months in, I found myself sitting across the desk from the company’s namesake. Tony Seiniger fired me with line that could have been lifted from

Writers and designers start with a blank page and imagine something that only feels inevitable once completed. That also applies to business