top of page


How TV Taught Me To Win
“Creating something large is easy. Creating something small is hard.” — Gronk, the artist (at Caltech, August 22, 2026) CBS print tune-in campaign, conceived and designed by the author (pre-Photoshop). I had landed a dream job as an art director designing movie posters at the legendary Hollywood agency Seiniger Advertising. Just six months in, I found myself sitting across the desk from the company’s namesake. Tony Seiniger fired me with line that could have been lifted from
Alex Swart
1 day ago


Chinatown: A Perfect Movie Poster
The Chinatown poster (domestic release version) I first saw the Chinatown poster in a display case at our small town movie house,...
Alex Swart
Oct 7, 2021


Eighties Elegance: Movie Posters From a Gilded Decade
The polished conservative look of the Eighties, consisting of serif typography and representational imagery, matched the political climate..
Alex Swart
Sep 10, 2020
bottom of page